LDS holiday ad campaign focuses on Christianity

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SALT LAKE CITY – The Church of Jesus Christ of Latter-day Saints is launching a new advertising campaign that centers around Christmas and the holiday season to show it’s a Christian church.

The LDS Church is sharing their Christmas message in a modern way with songs, stories and free Bibles available on their website. The Church will also undertake a similarly themed advertising blitz in New York City.

According to a statement from the Church, their message is focused on showing that Mormons are Christian; that Mormons participate in Christmas and worship Christ.

“All of our messaging is focused on helping people understand that Mormons are Christian. Mormons do participate in Christmas and worship Christ,” said Ron Wilson, senior manager for Internet and advertising for the Missionary Department, in that statement.

Mary Ellen Robertson, interim director for the Sunstone Foundation, says that the advertisements hope to convey the message…

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